Pricing is one of the most challenging things most businesses will do. You have to find that fine line between making the right amount of profit to sustain your business and having a competitive enough price to win new business. But as humans, we are surprisingly bad at judging value, and purchasing decisions are based on emotional responses. In this training, we will share that science with you and teach you how to make sure your customers feel the value while at the same time, you earn the profit.

90+ Minutes of Training and Q&A plus full slide deck and notes.